Campus Craft Brewery
Celebrating the very best of Wisconsin education, innovation, collaboration and pride.
CHECK OUT THE LATEST NEWS ON THIS EXCITING PROGRAM HERE!
Last year on the university of wisconsin madison campus, a unique educational collaboration was born: Students from the UW's College of Agricultural and Life Sciences competed to develop a beer that would be put into large-scale production by Wisconsin Brewing Company. the idea — and the beer, inaugural red — proved so popular, a new brewing competition for a second beer was launched in the winter of 2016.
six CALS brewing teams created their individual takes on the assignment, an american wheat ale named (by students) S'wheat caroline. the brews have been judged, and we have a winner! s'wheat caroline IS BEING brewed full scale at wbc and is now available on tap and in bottles and six-packs designed by uw business and design students!
here's to all the students who worked so hard to create an awesome ale, the professors and administrators who made this melding of business and education possible, and to wisconsin, where great ideas like this are always on tap. Cheers!
CAMPUS CRAFT BREWERY 2015
IN THE SPRING of 2014, WBC brewmaster Kirby Nelson had just finished speaking at the University of Wisconsin’s College of AgriculturAL and Life Sciences (CALS), when he ran into some students fresh out of fermentation class. They had created a milk stout, and offered Kirby a sample of their brew.
“It was very good,” recalls Kirby. “I told them to come out to the brewery and we’d put it in the big tanks.”
that offhand remark turned into an idea that became a groundbreaking collaboration between WBC and the UW: Campus Craft Brewery — a formal fermentation science program that combines CALS lab studies with real-world brewing experience at WBC. CALS and WBC identify a beer style and its traits, Students create their interpretations, and the winning recipe is brewed and distributed across wisconsin by wbc!
ON A COLD JANUARY NIGHT, HUDDLED TOGETHER IN A STEAMY LAB, SIX TEAMS OF STUDENTS GATHERED TO BEGIN CREATING RECIPES AND BREWING THEIR ASSIGNMENT: A RED LAGER.
BUT FIRST, THEY HAD TO SELECT A NAME FOR THE BEER THAT WOULD ULTIMATELY BE CHOSEN. GIVEN THAT THIS EFFORT WOULD MARK THE VERY FIRST BREW OF THE NEW PROGRAM, THEIR CHOICE WAS FITTING:
THREE MONTHS LATER, THOSE SAME STUDENTS WATCHED AS REPRESENTATIVES FROM CALS, WBC, THE GREAT DANE AND MILLER/COORS SAMPLED TRAYS OF THEIR BEERS, JUDGING WHICH ONE BEST MATCHED THE GOAL AS KIRBY DESCRIBED IT:
“IT’S A BEAUTIFUL SUMMER DAY OUT ON THE UNION TERRACE. THE SUN AND SAILBOATS AND PEOPLE ARE OUT, THE LAKE IS SPARKLING, AND THIS BREW IS THE PERFECT COMPANION.”
THE OFFICIAL WINNER THAT DAY? “BREW #3.”
THE TRUE WINNER? ALL OF US, FROM THE TEAMS OF STUDENTS WHO RECEIVED INVALUABLE BREWING EXPERIENCE, TO THE MANY UW DEPARTMENTS AND STUDENTS WHO CREATed LABELS, PACKAGING AND PROMOTIONS, TO ALL THE PEOPLE OF WISCONSIN WHO CAN NOW ENJOY THIS TRULY AWESOME BEER!
#015 INAUGURAL RED is now available in cans, bottles and on tap. LOOK for the distinctive packaging (complete with red bottlecaps)!